"Personal Brand/Side Hustle" Is a Trap for Self-Media
Part-Time vs. Full-Time Self-Mediaβ
- Full time: It's like a startup
- Consider commercialization from day one
- Every action has a clear purpose and consideration
- Part time: Driven by interest and learning, more sustainable
- Self-media is "secondary"
- How to continue without income or fame, and still benefit?
Key Reasons for Failure in Self-Mediaβ
A major reason for not being able to sustain part-time self-media is being result-oriented.
Year Four Outcomes π Income from the First Three Yearsβ
The first three years usually have a lot of negative feedback.
Risks of Establishing a "Persona"β
- Creating a persona because you are dissatisfied with yourself, it's hard to maintain authenticity.
- Not cost-effective in the long run.
Nicheβ
- Really like it, want to improve, have professional accumulation.
Go to Market: Learn to Target the Marketβ
- "Writing" -> "Content Sense" + "Internet Sense"
- Be interesting, make people want to know more (topics + memes)
How to Do Itβ
- Start first, optimize while doing
- Prepare for the first twenty unseen videos
- Targeted testing, summarizing, applying to the next video
Are You Suited for Self-Media?β
- Most importantly: You won't know until you try!
- Do you have a desire to express?
- At the dinner table/friends' gatherings, do people enjoy listening to you?
- Can you imagine how the audience feels about your content?
- Can you critically assess your issues and proactively learn to improve?
Cherish the Audience: Topic, Cover, First 30 Secondsβ
- For newcomers, 99.9999999% of people won't discover your content
- Among the few hundred who do find your content, 95% won't open it
- Of those who open it, 95% won't stay longer than 30 seconds
- Of those who stay, 80% won't watch
So
- Use topics, titles, and covers to compel viewers to open
- Use the first 30 seconds to make viewers stay
- The algorithm will push it to more people