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"Personal Brand/Side Hustle" Is a Trap for Self-Media

Part-Time vs. Full-Time Self-Media​

  • Full time: It's like a startup
    • Consider commercialization from day one
    • Every action has a clear purpose and consideration
  • Part time: Driven by interest and learning, more sustainable
    • Self-media is "secondary"
    • How to continue without income or fame, and still benefit?

Key Reasons for Failure in Self-Media​

A major reason for not being able to sustain part-time self-media is being result-oriented.

Year Four Outcomes πŸ†š Income from the First Three Years​

The first three years usually have a lot of negative feedback.

Risks of Establishing a "Persona"​

  • Creating a persona because you are dissatisfied with yourself, it's hard to maintain authenticity.
  • Not cost-effective in the long run.

Niche​

  • Really like it, want to improve, have professional accumulation.

Go to Market: Learn to Target the Market​

  • "Writing" -> "Content Sense" + "Internet Sense"
  • Be interesting, make people want to know more (topics + memes)

How to Do It​

  • Start first, optimize while doing
  • Prepare for the first twenty unseen videos
  • Targeted testing, summarizing, applying to the next video

Are You Suited for Self-Media?​

  • Most importantly: You won't know until you try!
  • Do you have a desire to express?
  • At the dinner table/friends' gatherings, do people enjoy listening to you?
  • Can you imagine how the audience feels about your content?
  • Can you critically assess your issues and proactively learn to improve?

Cherish the Audience: Topic, Cover, First 30 Seconds​

  • For newcomers, 99.9999999% of people won't discover your content
  • Among the few hundred who do find your content, 95% won't open it
  • Of those who open it, 95% won't stay longer than 30 seconds
  • Of those who stay, 80% won't watch

So

  • Use topics, titles, and covers to compel viewers to open
  • Use the first 30 seconds to make viewers stay
  • The algorithm will push it to more people

Resource​